The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content.

What am I talking about?

Greentarget and Zeughauser Group’s 2025 State of Digital & Content Marketing Survey Report. Along with being one of my favorite ways to wrap up the year, this report offers critical insights into what content resonates with executive decision-makers – which is why lawyers and law firms should also be digging into its content.

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State of the US Legal Industry: As We Head into 2025, What Comes Next?

If you know one thing about me, it’s that I love to talk about the state of the legal industry. We may love to joke about lawyers’ reluctance to change, but truthfully, the industry is no stranger to evolution. And as we close 2024, a year marked by shifting economic priorities and political upheaval, the question on everyone’s minds is: What comes next?

With a new U.S. administration poised to reshape policies that impact both business and law, we can draw from the trends of 2024 and 2023 to anticipate where the legal market might head in 2025 and beyond. (more…)

Law Firm ILN-telligence Podcast | André Maruch, KLA Advogados

André Maruch is a lawyer on the Corporate Law, Mergers and Acquisitions team at KLA Advogados, the ILN’s Brazilian member firm. In this episode, he and Lindsay chat about the current market trends in Brazil and the impact of the US and Brazil’s new government on them, the future of AI in the legal industry, and why even though being a lawyer may not be glamorous, it’s still fulfilling.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.

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Kindness in a Digital World: Building Positive Brands and Relationships

On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while 7-20% are positive. This means that despite the sheer volume of daily exchanges, only a small fraction will leave a lasting impact.

When you look at all of that data, and what each individual rates as important in their own lives, consider for a moment where their attention on YOU as a lawyer or your firm as a brand may rank.

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Sustainability in Professional Legal Organizations

As things get literally hotter this summer, one of the “hot” topics on many people’s minds is sustainability. Also, ice cream, but I digress.

At the ILN, we’ve been thinking about sustainability for a while now. As the Network’s only employee, it has made sense for many years that I work remotely from a home office and we used the pandemic as an excuse to go completely paperless at our conferences, except for our name tags. I’ve been paperless at our office for much longer.

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Generative AI: The Hot Topic on Every Lawyer’s Mind

There’s only one answer that my lawyers give when I ask them what they’re curious about when it comes to the practice of law, and that’s generative AI.

We’re not the only ones talking about it. Last year, the Thomson Reuters Institute surveyed more than 440 lawyers in the US, UK, and Canada, and they found that lawyers are talking about it too, and have some very definite opinions.

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Law Firm ILN-telligence Podcast | Vilius Bernatonis

Vilius Bernatonis is the managing partner of TGS Baltic, a top-tier commercial law firm in the Baltics and a member of the International Lawyers Network. In this episode, Lindsay and Vilius discuss the war for talent, why collaboration and leadership are essential across all levels of law firms and how that benefits clients, and the current market in the Baltics.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.

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Mastering Virtual Presentations: Five Strategies to Enhance Your Online Delivery Skills

Pre-pandemic, we were discussing the crucial skills young lawyers needed to master for success, and it’s striking to think that one of those was in-person presentation skills. While we have returned to face-to-face interactions, we have also learned that it’s imperative to enhance our virtual presentation abilities. We might assume that being adept presenters translates seamlessly to Zoom, but mastering online delivery requires a distinct skill set. Here are five ways to adapt your in-person prowess to the virtual realm, along with some bonus tips for virtual presentations:

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Clash of Meetings: Virtual vs. In-Person – Which Reigns Supreme?

In this ongoing saga, we’ve witnessed the rise of virtual gatherings over the past couple of years, with many of us now yearning to return to in-person interactions. So, which mode of meeting takes the crown? The answer might surprise you—it’s a tie!

Virtual meetings have become an indispensable part of our professional lives, offering a plethora of advantages. But before you ditch your webcam for good, let’s delve into the benefits of both virtual and in-person meetings, and why you should embrace them both.

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Climbing the Legal Ladder: Career Insights Every Lawyer Needs to Succeed

As April ushers in a new season, it’s the perfect time to reflect on our career journeys and seek inspiration for the road ahead. On our podcast, Law Firm ILN-telligence, we often delve into the pivotal lessons learned by legal professionals throughout their careers. With spring in full swing, I’m excited to share some of these invaluable insights to energize and motivate you on your professional climb. Join me as we explore essential career lessons that every lawyer should embrace for success in the legal world.

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